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Client Case Studies

Boosting OREO's Birthday Presence

In celebration of OREO's 100th birthday, Nabisco asked Arrowhead to enable Facebook users to send OREO® Cookie Grams to their friends. Consumers ate it up.

Oreo lovers selected a friend on Facebook or provided a gift recipient's email address, then made a purchase from an Arrowhead-hosted site that collected payment information, including secure credit card processing. The purchase triggered an email directing the recipient to provide a smart phone number where their text/coupon could be sent. The consumer than went to a Target store to pick up their free package of OREO cookies, using the digital coupon at checkout.

Happy Birthday, OREO!